Wake up to the city.

Looking for that perfect (but affordable?) London getaway location? Well look no further than a new hotel that’s just opened its doors in the heart of our busy city.

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An urban inspired hotel that’s all about the city, London, it lives and breathes the incredible capital and is excited to welcome you to it. But what makes Assembly so darn fabulous? Naturally, we went to find out.

Assembly London

Cosy but cute.

Don’t you just hate it when you go to a hotel that’s full of clutter?

Well there’s sure no chance of that here. Clean and clear, Assembly is like a slice of pure heaven. Cosy but cute in size, each room is sure to leave you feeling just at home with its minimalist design and luxurious Egyptian cotton sheets.

Add in air-con, soundproofing, wi-fi and cute storage all for your use, you’ll be in a minimalist heaven. Who said less isn’t more?

And with a look and feel inspired by Alexander McQueen, Stella McCartney and Gareth Pugh, it’s the best of British as you feel right at home.

Assembly London

Location. Location. Location.

Found on Charing Cross Road, you probably couldn’t get any more Central if you tried – and trust us, we’ve tried.

Looking for a night at the movies? There’s more cinemas nearby that you could ever dream of. Looking for a movie premiere? You got it with your favourite celebs seen strutting down the infamous red carpet in a walk less than 30 seconds away.

Less of a moving photo and more a real life type of person? Werk it into Theatreland with Shaftesbury Avenue less than five minutes walk and one almost touching your door with some of the finest calling you in. And when you’ve finished with an evening of culture, there’s restaurants and bars on almost every corner that’s suitable for all families, adults and couples.

But if the tourist vibe is more your thing, there’s Covent Garden, Piccadilly Circus and Oxford Street calling you in to spend your pennies and perfect that ideal Insta snap.

Do we need to mention how close Soho is? We didn’t think so… but it’s close. And when the day is done, the luxury of Assembly will welcome you back with open arms.

Room, please!

More information on Assembly can be found here.