A young Elton John

No, that’s not Benjamin Button.

UK retailer John Lewis has released its annual heartstring-tugging Christmas commercial, and this year they enlisted Elton John.

With a farewell tour underway and a biopic staring Taron Egerton due next year, the choice to feature John seems especially timely.

Related: ‘Rocketman’ actor Taron Egerton may have just come out

The ad depicts John’s life and career in reverse, and comes with the touching message that “some gifts are more than just a gift.”

But spend lots of money on them regardless, OK?