No, that’s not Benjamin Button.
UK retailer John Lewis has released its annual heartstring-tugging Christmas commercial, and this year they enlisted Elton John.
With a farewell tour underway and a biopic staring Taron Egerton due next year, the choice to feature John seems especially timely.
Related: ‘Rocketman’ actor Taron Egerton may have just come out
The ad depicts John’s life and career in reverse, and comes with the touching message that “some gifts are more than just a gift.”
But spend lots of money on them regardless, OK?